Best Awards 2012: Graphic Design
Alt Group’s long standing relationship with Fisher & Paykel has produced yet another fabulous marketing event as part of The Social Kitchen series.
Auckland based creative consultancy Alt Group once again dominates the graphic design category in the Best Awards 2012 and rightly so. Operating at the highest level, they consistently deliver creative ideas with penache and integrity. As a huge fan of their slick marketing event series, The Social Kitchen, I had the pleasure of attending their latest event at the Urbis Design Day earlier in the year (reviewed here). Their provocative visuals for Auckland’s Silo Theatre (pictured below) aptly encapsulate the theatre’s core belief; “producing bold and uncompromising contemporary works “with no embargo on either ambition or artistic risk.”
Identity created by Alt Group for Silo Theatre
Environmental Graphics Finalist – Strategy Design & Advertising agency for The Monday Room in Christchurch.
Christchurch creative agency Strategy has also come up trumps in this year’s Best Awards. Landing 26 nominations across a range of categories with finalists in editorial, spatial design, identity systems, web design, graphic design arts, packaging and environmental graphics, Strategy is giving other design studios a run for their money. Their 19th century naturalist inspired theme for one of the first new bars to be established following the quakes, was designed to “create an alternate reality” to the chaos of demolition right on its front doorstep. And that aim was certainly achieved. It’s curatorial feel is extended to its interiors; dark wooden floors, rich burgundy carpeted walls, and black tin ceiling create a cosy and intimate air of the 19th century parlour room.
Currently on the lookout for clever and inspired logos for my own logo redesign (yes, I know, it desperately warrants a serious intervention!), I am in love with the simplicity of Strategy’s clever signet they created for Hunter Valley. Combining the two initials H and V into one with the stylised bunch of grapes forming the V and the middle of the H. A “vintage blend” indeed.
Strategy designed this simple yet clever logo for Hunter Valley wines.
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