In 2007 Endemic World launched its on-line design store, specialising in New Zealand design products. A few years down the track, what made Endemic World stand head and shoulders above the masses, was now gone; the on-line market for New Zealand only design was now completely saturated. Hence the need for a shift in focus to art prints. Handling all things aside from the design aspect, Endemic World’s Director Elliot Alexander works with a crew of three others on and off throughout the year who’s skills include photography, design, video production, curating, planning, PR, and customer service. Happily co-existing with its graphic design parent, Studio Alexander, the family run company is helmed by his father and sister. There’s a natural crossover between the two businesses, Elliot explains, in both passions and talents even giving all 15 designers at Studio Alexander a hand in curating Endemic World’s portfolio of artists. “Both companies share resources and are in the same space. Its super fun to say the least. Family businesses not working out is a myth.”
Although they have culled some of their design products, it’s made way for an exciting line-up of new New Zealand artists like Ruby Watson, Hamish Thompson, and Russell Frost, whom sit side by side the familiar kiwi artists we’ve come to know through Endemic World. Elliot barely curbs his enthusiasm for the addition of international creatives like Inaluxe from across the Tasman and New York’s Swissted. ”We didn’t want to sit inside that little “NZ only” positioning,” Elliot says, “so we are really happy to be the first to break out of that. And this is just the beginning.”
The methods as well as styles of art work are equally diverse; ranging from letterpress to stencils, from bold graphics to detailed illustrated works. Bringing affordable artwork to your door, Elliot’s motto to “Save blank walls one print at a time” will surely add character and life to your home or office.
New York based graphic design studio, Swissted, creates bold, graphic band posters
To be in the running for your choice of three framed art prints, just visit their website Endemic World. It’s as simple as that. The only catch is you have to do it before midnight Monday 23 July. Get clicking!
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